Google Search Console (previously often known as Webmaster Resource) would be the mother of all Search engine marketing resources. The reason I say It's because GSC tracks almost everything that your website is going through from the track record. From harmful backlinks to search term ranking, GSC tracks it all. https://open.spotify.com/track/2EurvjkcgNuBs0YHd17Yfk?si=b7e161c53f334885