Integrating Amazon Pay-Per-Click (PPC) ads into your sales funnel strategy is a powerful way to guide potential customers from discovery to purchase while maximizing ROI. PPC campaigns act as the first touchpoint, driving highly targeted traffic to your product listings or brand store. By aligning ad creatives, keyword targeting, and bid strategies with each stage of the funnel—awaren... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk